In just 12 months since commercial launch in the food service industry, Redefine Meat’s breakthrough new-meat is today being served in almost 300 German Horeca and is rapidly expanding across Europe.

Visitors to the stand will be able to try various new-meat culinary-grade dishes, including the award-winning Beef Flank, Pulled Meats, and Bratwurst sausage.

Even though Frédéric Planchon works in an industry that is several thousand years old, he is far from just following the established processes of traditional winemaking. "We have developed a new system to age wine," says the managing director of Wine & Tools from Bordeaux. "We make barrels out of polyethylene with a special shape and design that puts the wine in contact with the right amount of oxygen to let it mature," explains Planchon. "This makes the wines smoother, rounder and fruitier."

New-Meat™ pioneer Redefine Meat announces that The ASH Restaurant & Bar will be the first major branded restaurant in Germany to offer sustainable New-Meat™ dishes in all of its 11 restaurants. From 15 August 2022, The ASH will offer premium tacos with Redefine Meat's plant-based ground beef as part of a special menu. Meat lovers nationwide will also be able to order the world's first commercially available plant-based steaks. Redefine Meat's flank steak offers the same taste, textures and flavours as conventional steaks.

Gourmet specialist, Classic Fine Foods renowned for its quality of products and service, will add the entire Redefine Meat range to its portfolio–including Redefine Flank (Beef and Lamb), and culinary grade minced products: the Redefine Burger, Redefine Sausage and Redefine Kabab.

Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.

Selfridges includes Redefine Meat, as the only food-centric company among 10 industry leaders, to participate in their earth-conscious retail exhibition.

Modern and dynamic food service company The Pool will offer Redefine Meat's plant-based New Meat™ to its large customer base in Berlin

Gourmet tour in March brings New-Meat™ range to many restaurants in Berlin
New-Meat™ pioneer Redefine Meat today announces a strategic partnership with Berlin-based food service company The Pool.

Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants
Range of New-Meat™ commercially available includes beef and lamb flank cuts, as well as culinary-grade ground beef, sausages, premium burgers and lamb kebabs
Products are immediately available within initial high-end restaurants in the UK, Germany, Netherlands, and Israel
With European expansion, company solidifies roadmap to become the world’s largest meat company, harnessing technology instead of animals

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