Advertising has proven its adaptability to every age since its inception in the late 18th century. In today's screen-driven world, where digital noise competes for attention, it is surprising to discover that experiential campaigns - such as 3D guerilla advertising stunts – have the power to cut through this noise, engaging commuters in ways that digital ads cannot compete with.

 The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a 3D printed, custom made robotic dog that simulates the symptoms of a heat stroke. The robot is placed inside a car and its movements are triggered by changes in temperature.

Fifty per cent of the 32,851 visitors were international specialists and managers. This represents an 11.1 per cent increase on the previous year - figures that other industries could only wish for. At 859, the number of exhibitors in Frankfurt was also higher than in previous years. By Sabine Slaughter

Stratasys Ltd. (NASDAQ: SSYS), a leader in polymer 3D printing and additive manufacturing solutions, today announced it has partnered with Siemens Healthineers to carry out a landmark research project designed to develop new state-of-the-art solutions for the advancement of medical imaging phantoms for computed tomography (CT) imaging.

The global medical device technology market is expected to grow by nearly 5% in the next four years, with additive manufacturing (AM) playing an increasingly important role — enabling the production of parts ranging from diagnostic equipment components and surgical tools to elements for life-changing orthoses and implants. It’s also a manufacturing process that must, like any other for this sector, employ specific safeguards and processes to guarantee the consistent quality of parts produced.

German-based digital manufacturing company Replique, focused on creating simple and sustainable industrial processes, has leveraged HP’s industry leading Multi Jet Fusion technology to change the way wheelchairs are designed and manufactured, making production more efficient, cost-effective, and personalized to the end user.

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