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International Coffee Retailer Uses the Rigloi MVZ to Produce Flexible Packaging On Demand
Memjet, a leading developer of inkjet printing technology, today announced that Italian coffee retailer 101CAFFÉ is using the Memjet-powered Rigoli MVZ to produce on-demand, customized packaging for its high-quality coffee and related products. 101CAFFÉ chose the Rigoli MVZ because of its ability to produce the colorful, low-to-middle-run lengths of customized, flexible packaging.
The Rigoli MVZ brings together a unique combination of affordability, functionality, and quality that makes it unlike any other solution on the market. The small footprint of the MVZ, and its low cost of ownership, means it can be easily integrated into any operation or placed in-line with finishing equipment.
Despite its low cost of entry, the MVZ produces a level of print quality needed to create packaging with shelf appeal that connects with the consumer.
Using the MVZ, brands like 101CAFFÉ are able to realize a faster return on their investment based on increased productivity, lower inventory, and reduced scrap costs.
Print to Package – 101CAFFÉ
From its headquarters in Milan, Italy, 101CAFFÉ distributes high-quality coffee from over 800 Italian coffee roasters to a distributed network of specialty shops located in Italy, the United Kingdom, and Switzerland.
The success of the business is linked to its ability to provide coffee suited to the individual tastes of coffee drinkers in Europe.
“Today, there is no longer a single coffee,” says Umberto Gonnella, CEO at 101CAFFÉ. “Consumers want to be able to choose coffee with an intensity that reflects their taste and expresses their tradition. The success of 101CAFFÉ comes from our ability to provide extraordinary coffees and related products customized to the specific taste of the region.”
The success of the company had led to a problem with packaging: 101CAFFÉ relied on a manual process for packaging its products, which was complicated and often resulted in difficulties with stock supplies, scheduling, and reorders.
When the brand automated all areas of its business, it decided packaging should also be part of the automation process.
“We have 1400 product references. Clearly, with this depth of range, the only answer was to have a technological tool that would allow us to be extremely agile in the creation and production of our packaging,” says Mr. Gonella.
After researching several options, the company chose Rigoli MVZ950 and now uses it to produce packaging for its range of coffees and assorted products.
Part of the Production Process
With the MVZ digital printer installed, 101CAFFÉ now produces its flexible packaging on demand and can customize it based on the type of coffee and the region to which it will be shipped.
“Digital technology has changed the way we print and the way we pack,” continues Mr. Gonella. “Having integrated live printing in real time with our packaging has truly resulted in something extraordinary. We can adapt quickly to meet the needs of consumers and what they expect to see even in a package. Our designers make a change, and we immediately see it on the self.”
101CAFFÉ estimates that in less than three years, the MVZ will generate a positive return on investment.
“The Rigoli MVZ product family makes it faster, easier and more cost-effective for companies of all sizes to make flexible packaging part of their operation,” says Kevin Shimamoto, chief marketing officer at Memjet. “With the MVZ, brands like 101CAFFÉ have the resources they need to produce customized packaging that stands out in a competitive marketplace.”
The MVZ by Rigoli was recently introduced worldwide at the IPAK-IMA Exhibition in Milan. Rigoli is now taking orders and expanding their distribution.
