RoOomy is developing rendered content for the website and Wayfair will make its 3D assets available in the roOomy app

LOFT Inc., developer of the roOomy suite, announced an engagement with leading furniture ecommerce retailer Wayfair today to provide high-resolution image renderings based on 3D product models for products available on DwellStudio and Birch Lane. Now, customers shopping on these sites will be able to experiment with multiple textures and fabrics, and see 360 degree views to find the perfect pieces of furniture for their home.

Pieter Aarts, CEO of roOomy, announced, "We are thrilled to launch our new partnership with Wayfair. If a customer visits DwellStudio or Birch Lane websites to purchase a sofa, roOomy's technology enables the customer to see that sofa in all available combinations of textures and fabrics. At the same time, in the roOomy platform, home buyers and consumers can view the same products in their (future) room."

roOomy's patented core technology transforms 2D images into 3D models to provide the ultimate 3D customer experience for furniture retail, manufacturers and real estate. Wayfair saw an opportunity to take advantage of roOomy's technology to bring products on DwellStudio, a site for modern furniture and home decor, and Birch Lane, a site for traditional furniture and classic designs, to life. Not only does this provide consumers with visualization tools to help make important home decor decisions, but also drives conversions and cost-savings for retailers.

Brian Thornfeldt, General Manager of DwellStudio, "After evaluating multiple vendors for our modeling needs, we chose LOFT for their high quality renderings, ability to capture details and dimensions as well as their flexibility as a partner. We have seen increases in image engagement, swatch ordering and conversion rate for affected SKUs post launch, directly benefitting our customer experience."

Buying furniture is a big decision, whether you are shopping online or in a physical retail store. For big-ticket items like couches or chairs, shoppers want to know exactly what they are getting before going through with a pricey purchase. roOomy's technology removes friction from this process by providing high-resolution, images of furniture items to facilitate the decision-making process. Consumers can feel confident that the choices they are presented with are accurate. For the retailer, this improves product page conversions and reduces returns. In addition, it saves them time and money on product photography.

As part of this collaboration, roOomy will utilize the 3D model assets from DwellStudio and Birch Lane in roOomy, its iPad app that provides a cutting edge virtual staging solution for real estate, home furnishings retailers, and consumers. Home buyers will be able to instantly "e-decorate" and real estate companies will be able to virtually stage their listings with products from DwellStudio and Birch Lane. In turn this creates a compelling new sales channel and shopping experience for Wayfair to connect with home buyers.


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