Modern and dynamic food service company The Pool will offer Redefine Meat's plant-based New Meat™ to its large customer base in Berlin

Gourmet tour in March brings New-Meat™ range to many restaurants in Berlin
New-Meat™ pioneer Redefine Meat today announces a strategic partnership with Berlin-based food service company The Pool.

The Pool is the supplier of choice for modern, dynamic and innovative culinary experts and restaurateurs. The company is also active as a food service consultant in quick commerce and catering as well as for restaurant chains and franchise companies. The Pool offers a wide variety of products in all categories for retail and commercial, with a focus on sustainable, novel food and beverages.

With premium New-Meat™ beef and lamb flank steak now available for The Pool's customers to look forward to, the company continues its mission to meet the ever-growing demand for high-quality plant-based meats. This spring, the two companies will jointly launch a gourmet tour of Berlin. Renowned chefs will taste New Meat™ dishes in numerous high-class restaurants.

Redefine Meat is particularly appealing to meat lovers who want to reduce their meat consumption. In November 2021, the company presented its high-quality plant-based meat range for the first time in Germany, the UK and the Netherlands. Included: the Holy Grail of "whole cuts", the "meat in one piece". With an unprecedented quality comparable to premium animal meat, New-Meat™ offers all chefs a unique culinary versatility for their menus - with cholesterol-free plant-based meat that looks, prepares and tastes like traditional meat.

"Our partnership with The Pool in Berlin is a significant, strategic move for Redefine Meat in Germany. The Pool's trendy, culinary-focused customer portfolio, fantastic reputation and local knowledge, along with its focus on innovation and sustainability, make it the ideal partner for us to drive our food revolution. We will soon be announcing more distribution partners in Germany to enter the market quickly and efficiently in other German cities." - Christian Kraus, Commercial Director DACH, Redefine Meat.


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