By Javier Diez-Aguirre, Vice President, Corporate Marketing, CSR & Environment, Ricoh Europe

There’s an old saying, “they may forget what you said — but they will never forget how you made them feel.” This rings remarkably true when it comes to customer service. It’s the quality of the impression you leave your customers with that will dictate your future revenue.

When mass marketing lost its lustre as technology made targeted marketing possible, the marketing mantra became “get the right message to the right person.” As technology improved and print and personalization equipment became faster and more affordable, the mantra became “get the right message to the right person at the right time” to focus on relevant messaging.

Trends shaping the North American plastics industry include growing use of advanced digital design and manufacturing software and increased automation of production. Recent developments give companies throughout the product chain more ways to optimize operations, speed products to market and increase competitiveness.

By Andy Marken

On my office wall I have two images Picasso’s Don Quixote de la Mancha and the unofficial military public information crest, “Last to Know … First to Go.”

It’s tough getting the entire corporate team moving in the same direction and doing/saying the same thing when you are:
- Constantly tilting windmills to slay dragons
- Not certain if the team is going in the same direction as part of a parade or someone is intent on running others out of town

Highlights of the RT Media Imaging Summit & Expo

By Harvey R. Levenson, Ph. D., Professor Emeritus, Cal Poly Graphic Communication Department, San Luis Obispo, Calif.

One thing that was clear from the recent two-day RT Media Imaging Summit & Expo that took place at the South Point Hotel & Casino, in Las Vegas is that, "It's an inkjet and toner world."

Green does not equal green – and this not only in terms of colour. How can all industry players – suppliers, print service providers and print customers – achieve a greener environment? Companies like HP help in achieving the goals that lead to less impact on the surrounds.

By Sabine A Slaughter

By now the decision has been taken to decrease the environmental impact. But how should it be done? What measures need to be taken and implemented? Quite a lot of questions arise that not be able to be answered straight away. A multitude of factors have to be taken into account and what is more – which and what measures will offer print industry participants solutions that are affordable yet fit to the individual budgets and jobs. Careful analysis is required to achieve the targets.

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