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Investment will be used for large-scale pilot line and product launch in Europe, followed by Asia and North America

Redefine Meat is expanding the Alt-Meat market with a variety of high-quality plant-based meat products that appeal to avid meat-lovers

“There’s a new meat in town” food truck attracted over 600 visitors who bought almost 1,000 meat dishes containing Alt-Meat products by Redefine Meat, including Alt-SteaksTM – selling out in just 5 hours .

Blind taste-test surpassed expectations as unassuming meat-eaters from the general public found Redefine Meat’s Alt-Meat indistinguishable from animal meat, with over 90% acceptance rate.
Following pilot-test success, Redefine Meat announces a strategic partnership with premium-quality Israeli meat distributor, Best Meister, to commercialize Redefine Meat’s products in Israel in H1/21.

Redefine Meat’s Alt-Steak products begin market testing with selected high-end chefs ahead of full market availability in 2021

Redefine Meat today unveils the world’s first Alt-SteakTM plant-based products, with market testing at select high-end restaurants to start later this year. Created using Redefine Meat’s patent-pending 3D meat printing technology, the company’s Alt-Steak products have the texture, flavor and appearance of beef steak and can be produced in the volume and cost to enable large-scale market launch.

As BigRep basks in the glow of a successful Formnext, Moshe Aknin (Chief Technology Officer) talks technonology, the additive market, and what BigRep has planned for the future. The additive industry is growing at an accelerated pace, and the size of the market has attracted some big players, but like any growing industry, new technology and those who develop it will have a strong competitive advantage.

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