New-Meat™ pioneer Redefine Meat announces that The ASH Restaurant & Bar will be the first major branded restaurant in Germany to offer sustainable New-Meat™ dishes in all of its 11 restaurants. From 15 August 2022, The ASH will offer premium tacos with Redefine Meat's plant-based ground beef as part of a special menu. Meat lovers nationwide will also be able to order the world's first commercially available plant-based steaks. Redefine Meat's flank steak offers the same taste, textures and flavours as conventional steaks.

Gourmet specialist, Classic Fine Foods renowned for its quality of products and service, will add the entire Redefine Meat range to its portfolio–including Redefine Flank (Beef and Lamb), and culinary grade minced products: the Redefine Burger, Redefine Sausage and Redefine Kabab.

Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.

Selfridges includes Redefine Meat, as the only food-centric company among 10 industry leaders, to participate in their earth-conscious retail exhibition.

Modern and dynamic food service company The Pool will offer Redefine Meat's plant-based New Meat™ to its large customer base in Berlin

Gourmet tour in March brings New-Meat™ range to many restaurants in Berlin
New-Meat™ pioneer Redefine Meat today announces a strategic partnership with Berlin-based food service company The Pool.

Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants
Range of New-Meat™ commercially available includes beef and lamb flank cuts, as well as culinary-grade ground beef, sausages, premium burgers and lamb kebabs
Products are immediately available within initial high-end restaurants in the UK, Germany, Netherlands, and Israel
With European expansion, company solidifies roadmap to become the world’s largest meat company, harnessing technology instead of animals

French company FABULOUS, specialized in powder materials for powder bed systems, has developed innovative materials with high certifications and properties. All FABULOUS’ materials have been successfully tested on FARSOON systems, with early adopters service bureaux continuously using them (see case studies below). This collaboration will focus on the helping end-users with new materials specific to industrial applications, such as BLUECARE material specific for the Food industry, or ACTIVE material dedicated mainly to the Water industry.

What do Redefine Meat, Highcon and Twine Solutions have in common? Alon Bar-Shany, Chairman and CEO and member of the Board of Directors. For more than 16 years, Alon Bar-Shany led the fortunes of HP Indigo as General Manager. After his departure, the sought-after manager is now active in three different companies. spoke to Alon Bar-Shany about his new plans.

Following comprehensive testing and validation with leading chefs and consumers, five New-Meat products are now available in select Israeli restaurants and hotels nationwide – all famed for high quality meat and most have never served Alt-Meat to date

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